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This week: The shrinking pandemic; Second wave – Virus mutation; Is Twitter a utility?
A user’s content and browsing history are monetizable assets.
Rather than tax, regulate or break up Facebook and Google, we should ask that they pay for the monetizable assets that they have so far mined for free. These assets are a user’s content and browsing history.
As with all types of mining, the tech giants have developed an innovative technology that they combine with an exogenous asset (an asset obtained from someone else) in order to make money. In their case, it is information and data. In the case of a traditional miner or oil company, it was copper or zinc or oil, or other resources.
A decision that could fix Twitter or hasten its demise.
This is not the first article to suggest that Twitter can generate some revenues by charging its users, but perhaps we can offer some new angles to the discussion. To begin, it is helpful to differentiate between the different types of Twitter users. These seem to be:
- Media firms publishing their stories and videos, for example CNN, the New York Times, etc.
- Corporations marketing their products or making announcements.
- Non-profit organizations and NGOs raising awareness on various issues.
- Government institutions, agencies or individuals trying to inform the public.
- Famous individuals looking to communicate with their fans, for example celebrity entertainers, politicians or opinion leaders.
- Public or semi-public individuals looking to raise their visibility and to build their personal brand, for example journalists, consultants and academics.
- Small or mid-sized businesses promoting their services and products.
- Private individuals seeking a mode of expressing their thoughts and feelings, often anonymously through a pseudonym.
- Private individuals who rarely or never tweet but visit Twitter frequently to read the news or other people’s tweets. Continue reading at Seeking Alpha >>>